The
Landscape
Social networks built in Europe compared to the incumbents, explained from the application down to the servers across different criteria. We show who controls the different layers of each stack. Click on each stack to open a page with further details about each layer.
The Current Landscape
- EU
- Europe outside the EU
- United States
- China
- International body
- Elsewhere
- Not established
- None
One company4 apps
Open protocol, one hub3 apps
Federated1 app
Targeted ads1 app
Subscriptions1 app
Donations2 apps
No revenue yet4 apps
Investor-backed company4 apps
Founder-owned company2 apps
Non-profit1 app
Not established1 app
Ranked by the operator1 app
Ranked, with a non-profiled option1 app
Newest first4 apps
Feeds you choose2 apps
The operator5 apps
The operator, plus services you add2 apps
Each server's admins1 app
Not disclosed3 apps
Ruled out5 apps
ID needed to post2 apps
No ID needed6 apps
Closed source4 apps
Partly open2 apps
Open source2 apps
1 to 10 million1 app
Under 1 million5 apps
Not disclosed2 apps
One company9 apps
Targeted ads8 apps
Subscriptions1 app
Listed company8 apps
Investor-backed company1 app
Ranked, with a non-profiled option9 apps
The operator8 apps
The operator and volunteer moderators1 app
Licensed to others1 app
Trains its own AI8 apps
No ID needed9 apps
Closed source8 apps
Partly open1 app
Over 100 million4 apps
10 to 100 million5 apps
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the questions, app by app
How did we arrive at these results?
We ran several AI agents and human researchers to find out who owns, manages, and builds each app, using publicly available information such as websites, EULAs, terms of service, or privacy policies. Every source consulted is on the app's dedicated page, with the day it was read, ready to be fact-checked by others. Protocol is who writes the rules; shared services are the parts of the wider network, run by someone else, that the app relies on to work.
Servers and edges were also directly measured. Between 24 Sep and 18 Oct 2026, each host was resolved, and the network answering for it was named, along with the company behind that network. What a privacy policy says and what the network shows did not always agree. Where they differ, both were recorded.
The questions are read the same way, from each app's terms, privacy policy, help pages and, for the listed companies, their annual reports. Each has a closed set of answers, so the apps can be grouped by any of them, and every answer is on the app's own page with its sources. Three labels mark what is missing, the same everywhere: None, where an app has nothing at that layer; Not disclosed, where the company does not say; and Not established, where the sources did not settle it. For size, we use the monthly EU figure the DSA requires very large platforms to publish; for the others, it is whatever they publicly state, even if we could not verify it ourselves.
Two conventions are ours. The W3C counts as an international body — for example, for a protocol like ActivityPub — not an American one. A European subsidiary of a US group that holds a layer for someone else, as AWS Luxembourg does for wedium's ID checks, counts as American because US law reaches it. Europe here means the EU, the EEA, Switzerland and the UK.